🏆 Enlighted Leadership
Great leaders possess Passion and Authenticity

📱 Apple
Steve Job's vision and Authentic messaging

📖 Authenticity Roundup
Reading list for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

“In all my research, the greatest leaders looked inward & were able to tell a good story with authenticity & passion.”

Deepak Chopra

In these times of uncertainty, we look to those to step forward and provide us with "enlighted" leadership, as Deepak describes. "It is a kind of leadership that unlocks the potential for greatness in the leader and those that follow the leader. Enlightened leadership is spiritual if we understand spirituality ... as the domain of awareness where we experience values like truth, goodness, beauty, love, and compassion, and also intuition, creativity, insight, and focused attention. These are the ingredients of success.

"When leaders look inward, "they asked questions of themselves like what do I want, what's my purpose and how do I make a difference? They reflect on these things. They are also very good storytellers. A good brand is a good story."

**As we write this, news of Queen Elizabeth II's death was announced. We cannot think of a more "Enlighted Leader" who has preserved through challenging times, showed compassion, and her authentic self throughout the ages.

This newsletter is an exclusive benefit to our Authenticity community members.

As always, share your thoughts or say hello at [email protected] 

| Apple

“It is in Apple's DNA that technology alone is not enough - it's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

Steve Jobs - Apple Co-Founder

Apple is built upon a diverse collective of thinkers and doers, continually reimagining what's possible to help us all do what we love in new ways. Their innovations have changed what's possible, as they have become ingrained into our daily lives. Apple continues to move forward from Steve's original vision and authentic messaging.

Here is what our community thinks.

"Apple's authenticity rests in its consistency in multiple including branding, product leadership, stellar customer service, and overall quality."

"Their guest service, innovation, and experience. "

"Real, Honest, creative, forward-thinking, and deliver on their promise."

"Great product has always been clear about what they do."

"Apple remains true to its core values & evolves with the times."

Read why APPLE ranks Top 10 on our Authenticity 500 Brand Index.

| Authenticity Roundup

This week's interesting reads from around the web.

1. Taking Off The Filters And Shifting To Authentic Content Creation (Forbes)

Aimee Song is shifting her online presence and trading filters for authentic and unaltered images.

2. The Five Qualities Of Authentic Leadership (Forbes)

Authentic leaders naturally lead in a way that is aligned with their personal core values and beliefs. They act in an ethical way in everything they do and in every decision they make. They are aware of and tend to the needs of their team.

3. Instagram Rival App BeReal Promotes ‘Authenticity’ (Tech Xplore)

People are flocking to a new social network app that calls on users to share true glimpses of their lives rather than cherry-picked moments.

4. 5 Ways to Embrace Vulnerability and Lead a More Authentic Life (Camille Styles)

5. When Candidates Avoid Debates, Voters Question the Transparency, Trust, and Authenticity of the Candidates (Denton Record)

| What Authenticity Mean?