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- Oprah Winfrey: The Genuine Trailblazer, Volcom
Oprah Winfrey: The Genuine Trailblazer, Volcom
What Does Authenticity Mean?
“To not simply follow the crowd but to rather exhibit the true qualities of oneself” - Brian W.
| Authenticity Report
This week, we explore:
→ Oprah Winfrey: The Genuine Trailblazer
→ Volcom: Core to Youth & Action Sports
→ Curated insights in Authenticity Roundup
Our weekly guide explores the meaning of Authenticity as it relates to our personal and professional lives and the brands we connect with, bringing you the latest insights, curated news, and guest authors.
btw → Join the conversation on Linkedin - Follow Us!
What does authenticity mean to you?(Choose One) |
illustration: Alisa Vu
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Oprah Winfrey: The Genuine Trailblazer
As a media and entertainment icon, Oprah Winfrey shines as a beacon of genuineness throughout her illustrious career. She consistently embodies her true self, earning the trust and admiration of millions worldwide.
Oprah's personality radiates authentic warmth, compassion, and down-to-earth charm, making her remarkably relatable to her audience. She openly shares her life's ups and downs, connecting with viewers on a personal level and endearing herself to multiple generations.
Her unique style reflects her true self, often diverging from conventional beauty standards or fashion trends. Oprah's decision to embrace her natural appearance, including her unaltered hair, symbolizes self-acceptance and inspires countless individuals to do the same.
Beyond her wardrobe, her authenticity shines in her interactions with guests and the audience during interviews, fostering a deeper connection beyond the surface.
Oprah's authenticity has cultivated a fervent following that trusts her judgment and counsel. She uses her platform to champion important causes like education, literacy, and mental health awareness.
Her philanthropic efforts, such as founding the Oprah Winfrey Leadership Academy for Girls in South Africa, have made a tangible difference in communities by providing scholarships, establishing educational institutions, and supporting various charitable organizations.
Notably, Oprah's recent generous donation to Maui wildfire relief demonstrates her ongoing commitment to positively impacting communities in need.
Her enduring legacy is a testament to authenticity's profound impact in motivating and uplifting others.
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| Authenticity Roundup
This week's curated reads from web
photo: Dmitriy Zub / pexels
personal
• Unmasking Authenticity: Knowing Yourself Beyond The Buzzword
Authenticity goes beyond mere self-expression; it's the journey of unraveling your true self by shedding psychological defenses, enabling genuine self-awareness.
Read More → psychology now
personal
• Authenticity Breeds Success
In "The Success Paradox," author Gary C. Cooper shares his journey from traditional success to a life-threatening crisis and recovery, highlighting the importance of inner authenticity in achieving both personal well-being and wealth. He emphasizes that true success is not just about what we accomplish but also about knowing and being true to ourselves, a lesson he learned through his own transformative experience.
Read More → florida weekly
music
• Coi Leray’s Hip Hop Journey That Embodies Authenticity
Coi Leray's music journey, punctuated by tracks like "No More Parties" and "Messy," showcases her unapologetic authenticity, celebrating individuality and fearless self-expression in an industry often marked by conformity. Her nominations at the "BET Hip Hop Awards" 2023 recognize her boldness and unfiltered approach to music, emphasizing the power of embracing one's true self.
Read More → bet
business
• Building Trust: Ways Business Leaders Can Embrace Authenticity
In the era of online transparency, business leaders must prioritize authenticity to establish trust and forge meaningful connections with customers and employees. These 17 strategies emphasize the importance of showcasing knowledge, sharing personal stories, and being genuine in crafting a personal online presence.
Read More → forbes
entertainment
• Julia Garner on Always Staying Authentic
In her interview, actress Julia Garner, the face of Gucci Beauty, emphasizes the importance of authenticity and embracing one's true self, both in her career and personal life. She discusses her love for artistry in fashion, the significance of maintaining boundaries, and the value of listening to one's instincts, highlighting the role of authenticity in her journey.
Read More → elle
politics
• Gen Z Politicians Embrace Authenticity In Their Unique Style Choices
Gen Z politicians, such as Representative Maxwell Frost of Florida, are prioritizing authenticity in their clothing choices, breaking away from traditional formal attire to express their individuality. This shift reflects their generation's openness to diverse fashion and creativity, reinforcing the importance of being true to oneself in the political arena.
Read More → ny times
authenticity 500
#19 Volcom
Volcom, renowned for its genuine spirit, embodies a remarkable brand authenticity that sets it apart. With a heritage deeply rooted in action sports and youth culture, Volcom has consistently remained true to its core values, reflecting them through its products and community engagement.
The brand's commitment to sustainability, demonstrated through initiatives like its "Farm to Yarn" program, where organic cotton is sourced directly from farms, showcases a tangible embodiment of their authenticity. This dedication to ethical sourcing not only underscores their genuine concern for the environment but also exemplifies their unwavering commitment to transparency and sincerity.
United by an internal force, their creative courage and vision transform obstacles into opportunities, resonating with a global community that shares their pursuit of moments where life's essence is keenly felt. Volcom captures this ethos succinctly: "We were born to chase what we are true to. It's not that we want to… WE HAVE TO. True To This."
From Our Community
"True, it’s brand voice. Consistent brand since I was young. Knows its audience and how to approach with creative, tone, & product offerings."
"The brand and its stakeholders live the values and walk the talk."
"It always had that youth against establishment attitude in its product and look and feel" - Sebastien M.
"They stay true to their mantra, "true to this". Despite this brand changing hands several times, the culture hasn't seem to have changed. They are disruptive punks who love what they do. They hire people to create a family culture who all strive toward the same mission. They are not afraid to make mistakes nor create controversy. I feel like they don't overstep their boundaries just to make more money." - Sawyer F.
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