- Authenticity Report
- Posts
- Coco Gauff : An Authentic Champion
Coco Gauff : An Authentic Champion
What Does Authenticity Mean?
“It means being who you say you are in both words but most importantly, actions. You say what you do and live what you say.” - Jesse A.
| Authenticity Report
This week, we explore:
→ Coco Gauff: An Authentic Champion
→ Carhartt: Unwavering Commitment
→ Curated insights in Authenticity Roundup
Our weekly guide is expanding based on your and our community’s feedback.
Exploring the meaning of Authenticity as it relates to our personal and professional life and the brands we connect with, bringing you the latest insights, curated news, and guest authors.
btw → Join the conversation on Linkedin - Follow Us!
What trait / word do you associate with Authenticity?(Choose One) |
profile
Coco Gauff: An Authentic Champion
Coco Gauff is a 19-year-old tennis player from Florida who is living proof that it is possible to be successful while staying true to yourself. She is known for her powerful serve and her all-court game, but she is also known for her authenticity and her willingness to speak out on social justice issues.
Gauff first burst onto the scene in 2017, when she reached the fourth round of Wimbledon at the age of 15. She quickly became a fan favorite, thanks to her engaging personality and her refreshing honesty. In the years since, she has continued to impress on the court, reaching the finals of the US Open and winning last week.
Gauff's authenticity is one of the things that makes her such a special player. She is not afraid to be herself, even when it means standing out from the crowd. She is also not afraid to speak her mind on important issues, such as racial injustice and gun violence.
In a recent interview, Gauff said, "I always try to be authentically myself and don't try to fit in any mold." This quote perfectly encapsulates her approach to life and tennis. She is simply herself, and she is good enough.
Gauff's authenticity has helped her to connect with fans all over the world. She is a role model for young girls who want to be themselves and who want to achieve their dreams. She is also a reminder that it is possible to be successful while staying true to your values.
Gauff is also outspoken about social justice issues. She has spoken out against racial injustice and gun violence and has used her platform to promote equality and inclusion. In 2020, she founded the Coco Gauff Foundation, which supports education and opportunity for young people.
Gauff is grateful to the trailblazers who came before her, such as the Serena & Venus Williams sisters and the legend Billie Jean King. She has said that she wouldn't be where she is today without their sacrifices and their hard work.
Gauff is an inspiration to us all. She is a young woman who is living her truth and achieving her dreams. She is a role model for young girls everywhere, and she shows us that it is possible to be successful while staying true to yourself.
JOIN AUTHENTICITY COMMUNITY
Join our community discussions, engage in meaningful conversations, and connect with like-minded individuals who value authenticity.
| Authenticity Roundup
This week's curated reads from web
photo: Lachlan Ross
personal
• Empowerment Through Authenticity: My Journey to Finding My Voice
In her memoir, "My Song, Unleashed," Marnie Dachis Marmet shares her transformative journey towards self-discovery and authenticity. She highlights the power of vulnerability, storytelling, and embracing one's uniqueness as essential steps in finding and celebrating one's authentic voice, ultimately leading to empowerment and deeper connections with others.
Read More → girltalkhq
marketing
• Why Marketers Must Be Aware of “Inauthentic Authenticity”
'Inauthentic authenticity' in content marketing and social media involves people feigning genuineness with concealed untruthful intentions, eroding trust and cultural practices. This extends to business leadership, where leaders may unknowingly follow predefined scripts, hindering genuine connections and promoting embracing authenticity for more meaningful relationships and inclusivity.
Read More → the drum
fashion
• NewJeans Celebrates Authenticity & Self-expression for Levi’s
In Levi's new campaign commemorating the 150th anniversary of its iconic 501 jeans, K-pop group NewJeans, serves as the brand's global ambassadors. The campaign spotlights self-expression and features the group authentically showcasing different styles of the 501 jeans, emphasizing the power of making these classic jeans a unique statement of personal style.
Read More → wwd
sports
• The Authenticity of Brotherly Love Makes ‘Kelce’ Work
The Prime Video documentary "Kelce" offers an authentic glimpse into the lives of NFL brothers Jason and Travis Kelce, known for their down-to-earth personalities and successful media ventures. While Jason's 2022 season and contemplation of retirement take center stage, the documentary also highlights the strong bond between the brothers and showcases Jason's wife Kylie, adding a personal touch to the Kelce brand's authenticity.
Read More → awful announcing
food
• How Dave's Hot Chicken Wins with Authenticity
Dave's Hot Chicken's remarkable journey from a parking lot pop-up to a thriving fast-casual sensation highlights the importance of staying true to its roots. The brand's success, now with 148 locations across the U.S. and the world, can be attributed to maintaining authenticity in both its street-style vibe and flavorful chicken, which has garnered a devoted following on social media platforms like TikTok and YouTube.
Read More → fast causal
travel
• Can “Mark of Authenticity” Help Protect Indigenous Cultures in Tourism?
The rise of 'inauthentic authenticity' in tourism, where non-Indigenous operators misrepresent Indigenous cultures, is a growing concern worldwide. To combat this, Indigenous entrepreneurs in places like Sápmi (northern Europe) and Canada are developing authenticity labels to help travelers identify genuinely Indigenous-owned and -operated experiences, safeguarding cultural integrity and promoting responsible tourism.
Read More → conde nast traveler
authenticity 500
#23 Carhartt
Carhartt, renowned for its unwavering commitment to staying true to its roots, exudes an aura of genuine heritage in every aspect.
The brand's dedication to producing robust workwear that withstands the test of time has been a cornerstone since its inception in 1889.
From its iconic sandstone duck jackets, which have been a staple among laborers for generations, to the riveted corners on their durable bib overalls, Carhartt's products tell the story of a brand that has remained faithful to its authentic craftsmanship.
This authenticity resonates not only in their rugged designs but also in their continued support of hardworking individuals, reinforcing the brand's deep-seated connection to the very people it serves.
"I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees." - Hamilton Carhartt, Founder
From Our Community
"They are true to their original values and roots. The message has remained consistent throughout the years." - Pauline B.
"They are actually becoming cool by simply producing the products they have made for so many years. I say becoming cool because younger generations don’t realize they have been around for so long." - Matt .
This newsletter is an exclusive benefit to our Authenticity community.
Like what you see?
Share With Your Friends & Follow Us Online
Your thoughts on this week's Authenticity Report? |
Reply