🏆 Serena Williams, An Authentic Champion
Her "Sustained Excellence & Persistent Authenticity"

🍨 Ben & Jerry's
The importance of the Founders' values

Authenticity Roundup
Reading list for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

“I always advise you to beAuthentic, because when the goinggets tough, when the down timescome, what are you going to do?”

Serena Williams, Tennis Champion

Our obsession with celebrities and sports heroes has reached a pinnacle in today's society. Some are a "flash in the pan" achieving their 15 minutes of fame. And some transcend and reach high achievements. For Serena Williams, with her well-deserved "GOAT" moniker, is the greatest of all time. Not only for her on-court accomplishments but the barriers and challenges she faced throughout her career.

Washington Post deemed her "a transcendent icon on and off the tennis court, ... with sustained excellence and persistent authenticity." Whether it's using her voice to address body positivity, inclusion, being a mom, gender pay equality, or one of the many causes she champions. As she moves on to the next chapter of her career, we will watch her "authentic self" keep charging forward in awe.

This newsletter is an exclusive benefit to our Authenticity community members. 

As always, share your thoughts or say hello at [email protected] 

| Ben & Jerry's

“If we were going to have a business we were going to have one that was consistent with our values.”

Ben Cohen and Jerry Greenfield , Ben & Jerry's Founders

Ben & Jerry’s believes business has a responsibility to give back to their community. This internal belief has resonated with their faithful consumers.

Here is what our community thinks.

"Vision and philosophy are heartfelt and easily understood by others."

"They have a clear mission and make people happy. They have great products endorsed by people I like. "

"Consistent, quality products"

"They are unafraid to express their values - always. Even when those values are counter to status quo and can cost them something (they have something to lose)."

Read why BEN & JERRY'S ranks #2 on our Authenticity 500 Brand Index.

| Authenticity Roundup

This week's interesting reads from around the web.

1. 3 Powerful Ways to Restore Your Sense of Authenticity (Psychology Today)

A psychologist explains why authenticity is a cornerstone of healthy living. 

2. Coming Home to Yourself: 6 Ways to Rediscover The Authentic You (Egypt Today)

Sometimes, we lose track and sight of our own selves. We do not know who we really are or what we want. Is it even possible that we lose ourselves or no longer know who we are?

3. B2B Isn't Exciting Yet, But It's On Its Way (The Drum)

Brands are going to start connecting with customers on a more emotional level. They need to be true to themselves and their reason for being, demonstrating both facets of their branding to their customers through authenticity.

4. Reaching Diverse Voters with Authenticity (Campaigns & Elections)

5. The rise of ‘Granfluencers’: Senior social-media influencers with Authentic Stories (Campaign Asia)

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