🏍️ Harley-Davidson
Unites people deeply, passionately and authentically

🥇 Gen Z's Favorite Brands
Need for authenticity & transparency

 📖 Authenticity Roundup
 Reading list for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

This newsletter is an exclusive benefit to our Authenticity community members.

As always, share your thoughts or say hello at [email protected] 

| HARLEY-DAVIDSON

"People have life goals, and I just want to ride faster”
Harley-Davidson owners

Throughout the world, Harley-Davidson unites people deeply, passionately and authentically. From town to town and country to country, it’s ideals of freedom and self-expression transcend cultures, gender and age.

This iconic brand means so much to so many. Being a Harley owner is more than having a bike, it is about being part of that community, it is about the freedom that comes from being on the open road.

Here is what our community thinks.

"Almost 120 years of survival. Morphing but at the same time holding true to their brand iconic brand. "

"They know their customer and they consistently deliver on that customer's expectations"

"Brand archetype + brand positioning + unique selling proposition + unique product ... Since day 1"

"Real people working there who are passionate , believe in the product and proud to do their job."

> Read why Harley-Davidson ranks Top 10 on our Authenticity 500 Brand Index.

| Authenticity Roundup

This week's interesting reads from around the web.

How to Be Authentic to Yourself

In class, they touch on authenticity and how we all try to achieve it in multiple ways. Some people spike their hair and wear loud clothing, some create rules and values to live by to achieve their preconcerted notion of authenticity, some people are authentic for others, and some do it solely for themselves. Her Campus

Leadership Authenticity Starts With Knowing Yourself

Authentic leaders are always investing in strengths -- their own strengths as well as those of their followers. It seems like a simple concept. Gallup

Desus Nice Builds Authentic Partnerships From Late Night To Verizon

Many know him as a solid half of one of the country's funniest duos. Desus has been making his mark in his solo act. He wants the next generation to view his brand partnerships and the way he manages them - 'yo, this guy from the Bronx made it being authentically himself. He didn't have to like change anything up.' News One

'Authentic leaders' could inspire athletes to curb aggression

Sports coaches who display 'authentic leadership' qualities could find their athletes are less likely to act aggressively towards competitors. Phys.org

How GHOST Built A Brand Where Authenticity Is Undefeated

When Dan Lourenco and Ryan Hughes started GHOST, they wanted to build something with authenticity at its core, not a fake version of fitness. Forbes

Authenticity Is Key For Marketing To Gen Z

Today’s young adults demand a need for authenticity and transparency from brands, and “can see through BS better than any other generation.” A recent survey showed which Gen Z's favorite brands like YouTube, TikTok, M&M's, and Coca-Cola faired. The brand that understand how to talk, build, and engage with this group of consumers will be set up to thrive for years to come. brands that understand how to talk, build, and engage with this group of consumers will be set up to thrive for years to come, as they are "in the driver's seat of culture."

| What Authenticity Means