💫 Walt Disney Co.
Authentic storytelling & creating happiness

📘 Stay The Course
New book exploring the pillars of Authenticity

 📖 Authenticity Roundup
Reading list for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

We recently connected with first time author Bailey Wasdal about his new book "Stay the Course Exploring the Five Major Pillars of a Life of Authenticity."  

It is intended for readers who frequently (or occasionally) experience feelings of "not being themselves," "feeling off", or "out of rhythm". We often experience these when we're not showing up in accordance with our internal concept of our best self, and these feelings indicate that we need to gain some clarity on who exactly our best self is. We can then evaluate our actions against that clearer concept of self to see where we need to make adjustments to create greater alignment.

Stay the Course cuts through the social media hype of the term authenticity to provide a practical definition, as well as guidance to increase self awareness and create greater alignment in the following areas: Service, Work & Finances, Relationships, and Authenticity of Others.

This newsletter is an exclusive benefit to our Authenticity community members.

As always, share your thoughts or say hello at [email protected] 

| Walt Disney Co.

"Authenticity. Be genuine. Be honest. Don’t fake anything. Truth and authenticity breed respect and trust.”
Robert Iger, Former CEO of Walt Disney Co.

When Walt Disney opened the gates of Disneyland in 1955, he opened a real-life world he had been creating for decades on film. "To all who come to this happy place: Welcome." were his words.

From its early beginnings, Walt's storytelling resonated the world over. It touched us all in some way as his vision expanded into movies, theme parks, attractions, broadway shows, merchandise, and ultimately, a global media / entertainment company. Its "loyal fans" have expanded beyond the mouse ears into galaxies far away and seek the pleasure Disney constantly delivers to our joy and delight.

Here is what our community thinks.

"They create magic in everything they do. Perception becomes a reality when you step into the illusion of what they create. "

"The overall brand, and multitude of sub brands, remain faithful to the origin and essence of the company vision and more importantly, it’s commitment to the customer/Guest."

"A thought process that begins with the framework instilled from the ground up. Everyone who works on the attraction, from the Imagineers to the Cast Members, the day-to-day operations that look after behind the scenes…and finally gets passed down to the Guests. "

> Read why Disney ranks Top 20 on our Authenticity 500 Brand Index.

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| Authenticity Roundup

This week's interesting reads from around the web.

How Authenticity Can Help Women Get Back 'To Where We Want To Be'

Rachel Vindman, co-host of the Suburban Women Problem Podcast, discusses the real effects of book bans, attacks on women’s health care choices and threats of political violence and how women can help guide the country politically. MSNBC

Authenticity At Work Doesn’t Look The Same For Everyone

Consider your values, identity and seniority when deciding how you want to show up. Financial Times

Eight Signs A Job Candidate Is Portraying Their Authentic Self

When it comes to job interviews, a candidate is always going to put their best foot forward to convince the employer they’re the best fit for the role. Looking for the following eight signs can give you a good place to start in determining if a candidate is being their authentic self. Forbes

4 Authentic Ways To Develop Resilience When Life Gets Hard

You deal with stressful situations daily, knowing that giving up is not an option. We all fight our battles and need the resilience to land on our feet when confronted with anxiety, stress and hard times. SmartBrief

Milk Owns Authenticity

This year’s slogan focuses on “Get real,” to highlight people’s desire to be real and eat real. “We’re reminding people that ‘real’ is really in the DNA of milk.” Hoard's Dairyman

'Touch, Tell, Selling and Care': Thule on creating an authentic brand experience

Since today's consumers care more about authenticity, brands need to build a stronger relationship with them by showing empathy and understanding of their needs in the moment. Thule is taking a four-step approach to creating authenticity when communicating with consumers because it believes this strategy meets the consumer at every stage of their journey.

| What Authenticity Means