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- Adidas' Heritage and Excellence, Authenticity Vibrates
Adidas' Heritage and Excellence, Authenticity Vibrates
| Authenticity Report
This week, we explore:
→ adidas: Heritage and Excellence
→ Authenticity Vibrates, Insincerity Fizzles
→ Curated insights in Authenticity Roundup
What Brands Are Authentic
Let your voice be heard! Help select the most Authentic brands in the Authenticity 500 Index. Vote at Authenticity.co/Survey
The final ranking for 2023 will be revealed in early December.
authenticity 500
#15 adidas
Rooted in heritage and driven by a relentless pursuit of excellence, Adidas stands as a true embodiment of brand authenticity. From its humble origins as a shoemaker's workshop in Germany, the company's commitment to pushing cultural and performance boundaries is palpable.
The iconic Three Stripes logo not only symbolizes quality but also represents a powerful connection between sport and positive life transformations. This connection is vividly illustrated through initiatives like the "Run for the Oceans" campaign, where Adidas intertwines environmental consciousness with athletic passion.
With each stride it takes, Adidas exemplifies genuine authenticity by fusing its storied legacy with a forward-looking approach that shapes both sport and society.
FROM FOUNDER
"People may call me the father of the modern sports industry, but all I am is an athlete that saw a benefit to improving equipment." - Adolf Dassler
FROM OUR COMMUNITY
"They have held true to their brand of multicultural diversity without divisive messaging. They are urban fashion sportswear that appeals to all cultures without pointing out culture. And yet still hold their traditional sportswear line top of mind for athletic performance. They have mastered the ability to make the consumer (of all ages & nationalities) feel that their product is for them." - Roxanne A.
“They have endured the natural selection of entire generations. They still stand tall as a brand. They are open to innovation and they build with trust.”
JOIN AUTHENTICITY COMMUNITY
Join our community discussions, engage in meaningful conversations, and connect with like-minded individuals who value authenticity.
| Authenticity Roundup
This week's curated reads from web
Photo by Matheus Bertelli
personal
• Exploring Authenticity Through the Eyes of a Child
In a touching moment, a little girl's question about authenticity prompts reflections on the importance of being true to oneself and not hiding behind a facade. It acknowledges the struggle many face in trying to be their authentic selves, driven by fear of rejection, and how it takes time to realize that those who truly care will accept us as we are.
Read More → wfae
business
• Mastering Authentic Branding for Today’s Audience
Brand authenticity is increasingly important in today's digital landscape, as consumers seek transparent, integrity-driven brands that align with their core values. Fostering trust, lasting relationships, and credibility among users, this authenticity is essential for brand success, especially with the rise of socially conscious generations like Millennials and Generation Z.
Read More → fast company
Work
• The Workplace Dilemma: Conformity vs. Authenticity
Employees often feel pressured to mask their true selves at work, leading to emotional exhaustion and reduced engagement, according to research. Fostering authenticity in the workplace can enhance employee well-being, productivity, and overall work performance.
Read More → financial post
entertainment
• Netflix Embraces Cultural Authenticity
Netflix is emphasizing regional authenticity in its European series slate, focusing on cultural and regional specificity. Executives from the streaming service highlighted the importance of representing local cultures and traditions in their content, aiming to create more authentic portrayals of society and challenge stereotypes.
Read More → variety
social media
• Media War: Navigating Fact and Fiction
Explores how major social media platforms are grappling with a crisis of authenticity amid the Israel-Hamas conflict. It sheds light on the proliferation of false or misleading information online, along with a waning trust in conventional news sources, making it increasingly challenging to discern reality from falsehood during significant global events.
Read More → new york times
Check Out Past Reports
Photo: pixabay
Authenticity Vibrates; Insincerity Fizzles
by Ruthie Urman
Vulnerability and authenticity in forging meaningful connections are keys to successful and rewarding relationships. It's disheartening to come across repetitive and unoriginal dating profiles that fail to reflect a person's true self. Authenticity is crucial because it allows individuals to connect on a deeper level and ensures that both parties start on the same page.
Tired of profiles that suck?
When someone portrays themselves inaccurately or hides their true interests and values, it ultimately leads to disappointment and a lack of genuine connection. Relationships are best when they are grounded in authenticity, as it allows for true compatibility and understanding.
Being yourself is the best gift you can offer in any relationship, whether it's romantic or otherwise. Embracing your true self and expressing your genuine thoughts, interests, and emotions will attract individuals who appreciate and resonate with you for who you truly are. This paves the way for a more enriching and fulfilling relationship built on trust, understanding, and shared experiences.
In conclusion, vulnerability and authenticity are indeed the keys to meaningful connections. By being true to yourself and seeking partners who appreciate your authenticity, you increase the likelihood of finding a genuine and fulfilling relationship.
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