⚡ Tesla
Passionate owners & authentic disrupting auto industry

💀 Liquid Death x Martha Stewart
Featuring their unique candle collaboration this Halloween

📖 Authenticity Roundup
Reading list for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

This newsletter is an exclusive benefit to our Authenticity community members.

As always, share your thoughts or say hello at [email protected] 

| TESLA

"Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.”

Elon Musk, Founder & CEO of Tesla

Tesla founder Elon Musk has an extraordinary ability to think big and challenge the status quo. This thinking has led to remarkable achievements, one of which he will try to solve.

Anyone who owns a Tesla would tell you that they bought it for reasons other than driving. The media publicity Tesla receives for their cars is astounding for a business that invests little money in ads. Tesla is an organization that takes pleasure in defying the car industry's traditional wisdom and rethinking how an automotive maker brands itself during the past decades.

Here is what our community thinks.

"They entire approach to an old school business model. From design production sales and the way they interact with you (customer ) "

"Tesla charts its own course and stays on course with its plan."

"It’s mission very easy to understand and believe in through its products and services it offers."

> Read why Tesla ranks Top 20 on our Authenticity 500 Brand Index.

| Authenticity Roundup

This week's interesting reads from around the web.

Forging Authentic Influencer Partnerships: Spotting The Right Creators

Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brands ensure that they forge successful influencer partnerships in a crowded and evolving creator economy? Econsultancy

Authenticity Sells: Inside Beauty Brands' Ongoing Digital Marketing Battle

How beauty brands stay relevant and authentic in their messaging as their consumer changes their digital media habits. BeautyMatter

Consumers Want More Authenticity in LGBTQ+ Ad Representation

A new study of U.S. consumers reveals that superficial attempts to appeal to members of the LGBTQ+ community and their allies may no longer suffice—especially among Gen Z and Millennials. Ad Age

Research Has Found That Awe Motivates Authentic Self-pursuit By Amplifying Self-transcendence

Awe is an emotion often elicited by experiences of vastness. This can take the form of physical vastness, such as gazing at the stars on a clear night or standing at the edge of a vast body of water. It can also take the form of conceptual vastness, such as when we contemplate the vastness of time or space. In either case, awestruck individuals report feeling small and insignificant in the face of something much larger than themselves. PsyPost

Gen Z and Millennials Are Seeking Authentic Church Community, Not Leaving It

Some encouraging news is that Millennials and Gen Z are looking for authenticity when it comes to religion. Church Leaders

Liquid Death x Martha Stewart Candle

Known for the off-beat marketing, Liquid Death Mountain Water has done it again. Casting media maven Martha Stewart, the oh-so-elegant grand dame of cooking and entertainment, to promote the canned water brand's $58 "Dismembered Moments" Halloween candle in silly, shuddery style.

| What Authenticity Means