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- REI: Not Your Typical Retailer, Art of Vulnerability
REI: Not Your Typical Retailer, Art of Vulnerability
Welcome to this week’s Authenticity Report.
We explore:
→ REI: Not Your Typical Outdoor Retailer
→ The Art of Vulnerability
→ Curated insights in Authenticity Roundup
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authenticity 500
#8 REI
REI has earned its spot at #8 on the Authenticity 500 Index.
REI stands out as more than just your typical outdoor sports retailer.
The company's dedication to environmental and corporate responsibility has struck a chord with its 23 million members, who've supported the co-op for the past 85 years.
REI's commitment to the great outdoors goes beyond just selling outdoor gear; it extends to sourcing 100% green energy for its operations, striving for zero waste, and maintaining high standards for product sustainability.
What's even more impressive is how they encourage people to connect with nature on Black Friday by shutting down both their retail stores and online business, promoting their "#OptOutside" movement for everyone to relish a day of outdoor enjoyment with loved ones.
Eric Artz, the President & CEO of REI Co-op, sums it up perfectly when he says;
"When the next generation asks us what we did when the outdoors and the world needed us most, I want to be able to say, 'We did our best.'"
Our community couldn't agree more. They appreciate REI's unwavering commitment to their principles and actions, which align with their mission to help the planet.
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| Authenticity Roundup
This week's curated reads from web
photo: ted
personal
• The Power of Vulnerability
Look back on renowned speaker Brené Brown as she shares five transformative lessons on vulnerability in her inspiring TED talk. Embracing vulnerability, acknowledging our imperfections, cultivating self-compassion, nurturing authenticity, and recognizing our own worthiness are keys to forging deeper connections and living a joyful, creative, and loving life, according to Brown.
Read More → ted
marketing
• Authenticity Is Key: Reaching The Gen Z Audience
Gen Z's shopping preferences emphasize brands that align with their values and provide delightful experiences. According to a recent report, these brands offer opportunities to connect by focusing on affordability, quality, and social recommendations. To engage Gen Z shoppers, brands can implement personalized, inspirational experiences through shoppable connected TV, programmatic media, and social recommendations from trusted sources.
Read More → insider intelligence
food
• Kevin Hart & Tabitha Brown Discuss Vegan Food, Authenticity, and Well-being
Kevin Hart and social media sensation Tabitha Brown discussed the power of authenticity, health, and plant-based food, with Brown sharing her journey to success, which included adopting a vegan diet. Both Hart and Brown emphasized the importance of remaining teachable in their respective paths to success, and Hart also highlighted his efforts to make plant-based food more accessible through his vegan fast-food chain, Hart House.
Read More → veg news
travel
• Authenticity in Crowded Amalfi
One's observation highlights the challenge of maintaining authenticity in the crowded Amalfi Coast, where tourism is thriving but causing environmental and cultural concerns. Local efforts, such as promoting sustainable experiences and preserving traditional practices like paper-making, aim to showcase the authentic side of the region beyond the tourist crowds.
Read More → the national
music
• Musicians Keeping AI in the Shadows To Protect Authenticity
A study reveals that 52% of musicians surveyed intend to conceal their use of artificial intelligence (AI) in their music production due to concerns about authenticity and the potential reception of AI-generated music. While AI is increasingly used in the music creation process, many artists are hesitant to acknowledge its usage publicly as AI technology in the music industry continues to evolve and face critical scrutiny.
Read More → coin geek
photo: netflix
Jenna Ortega's Journey: From Conforming to Authenticity in Hollywood
Actress Jenna Ortega reveals the pressure she faced to conform to traditional Hollywood beauty standards and once considered dyeing her hair blonde to secure leading roles. However, her journey toward self-acceptance and authenticity has made her an inspirational voice for underrepresented communities in the entertainment industry, aiming to pave the way for greater diversity and representation.
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