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- Authentic - 2023 Word Of The Year, Converse
Authentic - 2023 Word Of The Year, Converse
Welcome to this week’s Authenticity Report.
We explore:
→ Authentic: 2023 Word Of The Year
→ Iconic Converse brand
→ Curated insights in Authenticity Roundup
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authentic
2023 Word of the Year
Merriam-Webster has selected "Authentic" as the 2023 Word of the Year, capturing the essence of a year dominated by discussions surrounding AI, celebrity culture, identity, and social media.
The dictionary revealed that the term experienced a significant surge in searches throughout the year, indicating a prevailing "crisis of authenticity." Peter Sokolowski, the editor at large, emphasized the heightened value placed on authenticity when questioned, stating, "What we realize is that when we question authenticity, we value it even more."
Authentic self. Authentic voice. All are phrases that have made headlines this year. The dictionary pointed to celebrities like singers Lainey Wilson, Sam Smith, and Taylor Swift, who have made headlines this year about seeking their “authentic voice” and “authentic self.”
The dictionary acknowledged the multifaceted nature of the term, encompassing meanings such as 'not false or imitation' and 'true to one's own personality, spirit, or character.' The selection reflects the ongoing struggle to define and understand authenticity, with searches remaining consistently elevated.
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| Authenticity Roundup
This week's curated reads from web
personal
• Where Are You on the Authenticity Curve?
As we grow older, it's easy to forget the authenticity we had as kids, influenced by societal expectations in our adult years. Yet, there's hope—later in life, many of us find a renewed sense of freedom, a return to our genuine selves. Stephen Joseph calls it the "authenticity curve," a journey worth reflecting on to embrace authenticity without delay.
Read More → psychology today
marketing
• Importance of Diversity and Authenticity In Digital Marketing
The growing importance of diversity and authenticity in digital marketing highlights how businesses need to adjust their strategies to match consumers' changing demographics and expectations. The significance of using inclusive practices and genuine representation to connect with an increasingly diverse audience in the dynamic world of digital marketing.
Read More → forbes
travel
• New Hotel Brands Emphasize Authenticity
The rise of new hotel brands prioritizing authenticity to cater to the desires of modern travelers seeking meaningful connections with the places they visit. These brands, such as Janu, Trailborn, Blind Tiger, The Wayfinder, Romer Neighborhood Hotels, and The Conservatory, focus on partnerships with local communities, unique designs, and personalized experiences to offer guests a genuine and immersive connection to the culture and surroundings of their destinations.
Read More → hospitality design
work
• Authenticity: A Shield Against Toxic Workplace Trends
Navigating the evolving employer-employee dynamic, Jennifer Reimert discusses the rise of toxic workplaces and the pivotal role authenticity plays in preventing and addressing these issues. By stressing effective communication, openness to feedback, and personalized recognition, she underscores the significance of authenticity in leadership practices to build trust, foster a connected workforce, and counteract the negative impact of toxic workplace dynamics.
Read More → tlnt
music
• Rick Rubin: The Secret To Your Most Authentic Expression
Renowned music producer Rick Rubin shares insights in The School of Greatness, discussing how unlocking inner creativity can transform not only artistic endeavors but one's entire existence. Rubin delves into personal discovery, creativity, and authenticity, emphasizing the profound impact of creating for oneself and curating influences for the highest good.
Read More → lewis howes
authenticity 500
#46 - Converse
With a rich legacy spanning a century, Converse epitomizes authentic street style, deeply connecting with consumers and their products. The iconic Chuck Taylor All-Star and modern One Star sneakers represent more than footwear; they embody a cultural phenomenon appreciated by a diverse community. Fans praise Converse for its timeless designs, with quotes like "a legacy of self-expression" and "synonymous with individuality and coolness." Wearing Converse is not just a fashion statement; it's a genuine connection to culture, making it a lasting part of personal style through the decades.
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