👖 Levi's, A Cultural Icon - From the wild west to modern times

📖 Authenticity Roundup - A curated collection of readings

❤️ 11 Ways To Be A More Authentic Person - The importance of being authentic in a world driven by social media

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

From the Wild West to Modern Times: Levi's as a Cultural Icon

Levi's is undoubtedly one of the most iconic and authentic brands in the world, and there are several reasons why its in the top 20 of our Authenticity 500 Index.

The brand's longevity, cultural relevance, commitment to producing high-quality products, and sustainable practices are some of the reasons why people love Levi's.Firstly, the brand has a rich history that spans over a century. Levi's jeans were first invented in the 1870s, and since then, they have become a staple of American culture.

Levi's has been worn by generations of people, from gold miners in the Wild West to rock stars on stage.This longevity and cultural relevance have cemented Levi's as a truly authentic brand that people trust and connect with.

Secondly, Levi's has always been committed to producing high-quality products. The brand's focus on craftsmanship, durability, and innovation has made it a leader in the denim industry.T

he brand has also adopted sustainable practices, such as reducing water usage, using organic cotton, and investing in renewable energy.

Our Authenticity community agrees;

"Everything they do reinforces the brand and it’s place as the original blue jeans" - Matt G."They do and are what they say and look like. They don't stray. " - Kate V.

Read why Levi's ranks in the Top 20 on our Authenticity 500 Brand Index. 

| Authenticity Roundup

This week's interesting reads

Educators Who Dish Advice and Authenticity on TikTok and Instagram

These educators deliver real talk and inspiration—and thousands of colleagues are following. They use TikTok and Instagram to provide authentic and funny content, sharing classroom strategies and information on relevant social issues. They are also building communities, inspiring and giving hope to other teachers. Some of their content has gone viral, receiving hundreds of thousands of views. [NEA]

Authenticity Is Key Driver Of Revenue & Loyalty For Shoppers

A new report shows authenticity has become a key driver for revenue and loyalty among global shoppers. Over two-thirds of the 8,000 shoppers surveyed said they would spend more money with retailers they perceived to be authentic, with 73% saying authenticity made them more loyal to brands and 65% would switch to a competitor if they felt a retailer wasn't authentic. The report also found that shoppers who buy directly from retailers were more likely to perceive those retailers as authentic. [acrofan]

Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online

Storytelling has been used for centuries to connect communities and create bonds, and its power to activate certain parts of our brains has remained consistent even as communication technology has advanced. Digital marketers must focus on authenticity and emotions in their storytelling to create a deep and lasting connection with their audience, which can be achieved by triggering feelings that the audience desires and using real-life stories to make the brand more relatable. [Entrepreneur]

Let's Just Let Kids Live Authentically

The author of an op-ed argues that society must let children live authentically, free of societal pressures that enforce gender roles. The article highlights the history of fluid fashion trends and argues that classification and taxonomy can be harmful when it comes to individual expression. [LGBTQ Nation]

Taylor Swift, Prince Harry And The Art Of Celebrity Authenticity

Celebrities are increasingly embracing authenticity and vulnerability in their public persona, sharing personal stories about their struggles with mental health, self-esteem, and other challenges. Social media platforms have allowed people to focus on their beliefs and values, leading to a greater level of authenticity that has inspired stars to share more of themselves. This trend has also been supported by an increasingly open media that encourages hard conversations and has made more space for certain types of issues to be disclosed without fear of career backlash. [USA Today]

11 Ways To Be A More Authentic Person

Here are key tips to the importance of being authentic in a world driven by social media. To become more authentic, you need to know and accept yourself, stay true to your values, speak your truth, not try to please everyone, embrace your vulnerability, trust your instincts, and take responsibility for your actions. Being authentic is a lifelong process that requires self-awareness, courage, and honesty. [HackSpirit]

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 | What Authenticity Means 

"Authenticity means consistently being true; always acting in a way that reflects the goals of oneself, a brand or a community."- Courtney Gearhart