2023 Authenticity 500 Brand Index Announced

Welcome to this week’s Authenticity Report.

We explore:  
2023 Authenticity 500 Index
 Top Voices
Curated insights in Authenticity Roundup

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2023 Authenticity 500 Index

Here is our annual ranking of what brands are considered authentic from thousands of responses (like you!) on http://Authenticity.co 

Congratulations to all the companies who made this year's list.

1. Patagonia 
2. Ben & Jerry's
3. Vans
4. Nike 
5. In-N-Out Burger
6. Apple 
7. Red Bull
8. REI 
9. Chick-fil-A 
10. Harley-Davidson
11. BMW
12. Tesla 
13. Disney  
14. Trader Joe's 
15. adidas 
16. Levi’s (+2)
17. LEGO (-1)
18. IKEA (-1)
19. Volcom 
20. Adobe 
21. Ferrari (+10)
22. TOMS (+3)
23. Birkenstock (-2)
24. Carhartt 
25. Zappos (-3)
26. Burton Snowboards (-3)
27. Jordan (-1)
28. Thrasher Magazine (-1)
29. Athleta (-1)
30. Arc'teryx Equipment (-1)

The Authenticity 500 Index is the definitive ranking of the most authentic brands in the world. The index is based on a survey of thousands of people, and it measures brands on factors such as transparency, consistency, and social responsibility.

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| Authenticity Roundup

This week's curated reads from web

personal
• 5 Ways To Advance Your Career Authentically

To succeed in today's job market, it's not just about skills; it's about being authentic and unique. Aligning your values, emotional intelligence, and communication style sets you apart and builds trust with your team. Being curious, expressing your ideas, and helping your colleagues are essential steps to advancing your career genuinely, fostering collaboration, innovation, and long-term success in the job market.

Read More  forbes

food
• Thinking About Food Through the Lens of Authenticity

The term "authentic" has become a focal point, urging us to assess if our lifestyles, especially our diets, align with genuine choices. Amid discussions on the health benefits of the Cretan/Mediterranean Diet, the focus shifts to a fundamental question: Are we choosing authentic, land-sourced food over processed lab-based alternatives? It explores potential barriers to healthier choices, suggesting a need to address deeper psychological and metaphysical factors to foster a genuine connection to meaningful, authentic living.

Read More  psychology today

business
• Company Culture Is Built On Authenticity And Being Human, Not Perks

In today's evolving work landscape, the definition of a thriving company culture goes beyond traditional perks. It centers on valuing employees as individuals, promoting personal and professional growth, and fostering an environment where team members can be their authentic selves. HR teams play a crucial role in shaping this culture by prioritizing accessibility, modeling desired behaviors, and allowing time for meaningful activities that contribute to both career development and personal growth.

Read More  forbes

entertainment
Ozzy Osbourne: From Unscripted TV Fame to Authentic Family Podcast

Ozzy Osbourne criticizes modern reality TV for being scripted, contrasting it with his family's show, "The Osbournes," which offered an unfiltered look into their lives. Osbourne reflects on the authenticity of their groundbreaking series and reveals that pressure to stage contrived scenarios led to their decision to end it, while the family now continues their commitment to authenticity through a podcast.

Read More  yahoo

entertainment
• Chef Jamie Oliver Questions The Bear’s Authenticity

Renowned chef Jamie Oliver has found it challenging to complete viewing the Emmy-nominated series "The Bear," expressing disappointment with what he sees as inauthentic kitchen scenes, specifically criticizing the actors' chopping techniques and handling of food, emphasizing his dedication to authenticity in culinary portrayals.

Read More  joblo

| TOP VOICES

Shannon Pruitt

It's the age of Authenticity, or is it? With Merriam-Webster announced its word of the year. And in 2023, evidently, we all really wanted to understand the definition of...drum roll please...what it means to be AUTHENTIC. AI, X, Tik Tok, Social Media, Fake News, Real News, Ethos, Identity, Change, Personal Transformation, Influencers...had us all searching for what's real and what's not. My exploration of the topics of authenticity led me down the hard path of recognition of some of my more disruptive personal and professional life moments and how my own (and on-going) path to being "authentic" in my own vibe and world is an always on and diverse-thinking process.

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Our weekly guide explores the meaning of Authenticity as it relates to our personal and professional lives and the brands we connect with, bringing you the latest insights, curated news, and guest authors.

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