- Authenticity Report
- Posts
- Authenticity In Fashion
Authenticity In Fashion
Welcome to this week’s edition of Authenticity Report.
This week, we will focus on how luxury and outdoor fashion brands like Arc'teryx, Hermès, and Vans stand out for their authenticity, staying true to their roots through craftsmanship, purpose, and connection to their communities.
Our Roundup highlights the increasing demand for authenticity in leadership, Adobe's new tool for creator protection, and George and Mayan Lopez attributing the success of their show "Lopez vs. Lopez" to the authentic portrayal of family dynamics.
This Week’s Report
—> Authenticity In Fashion
—> CreativityFlow
—> Time To Choose
—> Authenticity Roundup
—> Top Voices
Have you noticed our new look? We are reshaping and expanding our Authenticity platform, we'd love to have you on board and contribute! Email us directly at [email protected]
Read Time: 3.5 mins
| Key Takeaways
Authenticity in Fashion
Luxury & Outdoor Brands Leading the Way
In today's fashion landscape, consumers increasingly value authenticity, and certain brands stand out for staying true to their roots. Both luxury and outdoor brands have earned authenticity through their commitment to craftsmanship and purpose.
Arc'teryx Equipment (#30), known for its technical expertise and premium outdoor gear, is celebrated for producing products that meet the demands of extreme environments. Their designs are rooted in function and durability, making them a favorite among serious outdoor enthusiasts.
Similarly, Hermès (#40) and ROLEX (#41), two luxury giants, have built legacies around impeccable quality and timeless design. Hermès' dedication to artisanal methods and ROLEX's precision engineering have kept them at the top of their fields, embodying the essence of true luxury.
Patagonia (#1), ranked at the top, has built its reputation on environmental activism and high-quality, sustainable products. The company's commitment to protecting the planet, through initiatives like its "Worn Wear" program and a dedication to responsible sourcing, resonates with customers who prioritize ethical shopping.
Another iconic brand, Vans (#3), has maintained its status in streetwear and skate culture for decades. Known for its timeless designs, Vans offers the community a sense of continuity and tradition. Its commitment to the action sports and music scene through events, sponsorships, and athlete collaborations further cements its authenticity in fashion.
Brands like Levi Strauss & Co.(#16) and VOLCOM (#19) also exemplify authenticity. Levi's has a long-standing history of producing durable, quality denim that transcends trends, creating a sense of belonging to a community of enduring popularity. At the same time, VOLCOM embraces a "True to This" philosophy, staying connected to its skate, surf, and snowboarding roots. Both brands connect deeply with their audiences by reflecting the subcultures they were born from, making them enduring favorites.
Lastly, Carhartt (#24) and Birkenstock (#22) are brands that have remained true to their functional origins while evolving into fashion staples. Initially designed for hardworking individuals, Carhartt has gained a new following with its blend of rugged utility and street style.
At the same time, Birkenstock continues to offer comfort and craftsmanship, attracting a diverse, loyal following. These brands' ability to maintain their core values while adapting to new markets keeps them relevant and authentic in the ever-changing fashion industry.
Top Fashion Brands
on Authenticity 500 Index
(# = overall ranking on index)
1. Patagonia
3. Vans
4. Nike
15. adidas
16. Levi Strauss & Co.
19. VOLCOM
21. TOMS
22. Birkenstock
24. Carhartt
26. Burton Snowboards
27. Jordan
29. Athleta
30. Arc'teryx
34. lululemon
36. Rapha
40. Hermès
41. Rolex
42. Birdwell
43. RVCA
45. Converse
47. Chanel
49. New Balance
53. Fox Racing
58. Columbia
59. Cotopaxi
61. Brooks Running
62. Cartier
63. Chrome Industries
66. Smartwool
67. Tiffany & Co.
72. Roark
74. Vuori
Creative Leaders from Blizzard and Oakley will be speaking at CreativityFlow in Laguna Beach, CA on November 6th.
Nikki Scoggins, VP of Creative Design and Content at Blizzard Entertainment, has a passion for transforming ideas into impactful content for global gaming franchises.
Brian Takumi, VP of Brand Soul + Creative at Oakley, is driving brand vision and innovation through storytelling to shape its future while honoring its rich legacy.
Secure your tickets to hear Nikki and Brian, use promo code “AUTHENTICITY”
| Time To Choose
What Brands Are Authentic? It is time once again to choose which brands you feel are authentic. Please tell us via our survey (it takes less than 5 minutes to fill out).
The results of your decisions will be part of our annual Authenticity 500 Index rankings, which you will receive for free.
| Authenticity Roundup
This week's curated reads from web
politics
• How A President Should Be: Authenticity As Democracy’s Lifeline
There is a growing demand for authenticity in presidential leadership, arguing that voters increasingly favor genuine character over idealistic promises in today's political climate.
Read More → new america
technology
• Adobe Launches Content Authenticity
Adobe has announced the web app, a free tool that helps creators protect their work and ensure proper attribution by applying Content Credentials, further supporting Adobe’s commitment to creator rights and transparency in digital content.
Read More → adobe
entertainment
• ‘Lopez vs. Lopez’ Attributes Family Authenticity For Show’s Success
George and Mayan Lopez talk about their show "Lopez vs. Lopez," attributing the show's success to their authentic representation of family relationships. "It's based in truth,"
Read More → today
| Key Takeaways
Why Are Some Brands Authentic?
Key Takeaways to apply to your personal and professional brand
We analyze the top 5 authentic brands - Patagonia, Ben & Jerry’s, Vans, Nike, and In-N-Out Burger- to uncover the secrets behind their success, and ways you can apply those to your brand.
Free for our readers!
| Check Out Past Reports
🛍️ Authenticity Sells
| Top Voices
This newsletter is an exclusive benefit to our Authenticity community.
Our weekly guide explores the meaning of Authenticity as it relates to our personal and professional lives and the brands we connect with, bringing you the latest insights, curated news, and guest authors.
Like what you see?
• Share With Your Friends
• Follow Us Online
Reply