Authenticity 500 Brand Index 2024

January 06, 2025

Welcome to this week’s edition of Authenticity Report.

Happy New Year! We’re thrilled to kick off 2025 with the release of our highly anticipated Authenticity 500 Index—a definitive ranking of brands that embody trust, transparency, and genuine connection, as voted by thousands of voices from Authenticity.co.

Our Roundup highlights the power of authenticity, from Liquid Death’s bold marketing strategies to building personal brands and the human-centered shift in holiday shopping trends

This Week’s Report
—> Authenticity 500 Index 2024
—> Tell Us
—> Authenticity Roundup
—> Top Voices

What Do You Think? We are reshaping and expanding our Authenticity platform, we'd love to have you on board and contribute! Email us directly at [email protected] 

Read Time: 4.5 mins

| Authenticity 500 Index
Top Brands of 2024

Kick off the new year with our annual ranking of brands considered authentic, based on thousands of responses from Authenticity.co. 

Congratulations to all the companies who made this year's list.

2024 Ranking
1. Patagonia 
2. Ben & Jerry's
3. Vans 
4. Nike 
5. Apple (+1)
6. In-N-Out Burger (-1)
7. Red Bull
8. REI 
9. Harley-Davidson (+1)
10. Chick-fil-A (-1)
11. BMW  
12. Tesla 
13. Levi’s (+3)
14. Trader Joe's 
15. Disney (-2)
16. adidas (-1)
17. LEGO 
18. Volcom (+1)
19. IKEA (-1)
20. Adobe 
21. TOMS (+1)
22. Carhartt (+2)
23. Ferrari (-2)
24. Birkenstock (-1)
25. Arc'teryx (+5)
26. Zappos (-1)
27. Burton Snowboards (-1)
28. Jordan (-1)
29. Thrasher Magazine (-1)
30. Athleta (-1)

The Authenticity 500 Index is the ultimate ranking of the world’s most authentic brands. Based on surveys of thousands of people, it measures brands on key factors such as transparency, consistency, and social responsibility.

Features: 
• Rankings from thousands of consumers within our global community
• Filter by industry category
• Quotes from founders & brand execs about brand authenticity
• Responses from our community as to why they feel the brand is authentic

| Time To Choose

What Brands Are Authentic? It is time once again to choose which brands you feel are authentic. Please tell us via our survey (it takes less than 5 minutes to fill out).

The results of your decisions will be part of our annual Authenticity 500 Index rankings, which you will receive for free.

| Authenticity Roundup

This week's curated reads from web

 marketing
•  Liquid Death’s Authentic Edge: Worst Practices Win

VP of Creative Andy Pearson highlights Liquid Death's authentic success by embracing humor, bold creativity, and "worst practices" to redefine marketing and foster meaningful consumer connections.

Read More → group y

 marketing
•  Build Your Personal Brand In 3 Easy Steps

Authentic personal branding is essential for standing out in today’s tech-driven world, combining introspection, storytelling, and consistent visibility to showcase your unique value and foster deeper career fulfillment.

Read More → forbes

business
•  Return to Human Connection: Holiday Shopping's Surprising Shift

Holiday shopping in 2024 revealed a shift toward intentionality and human connection, with consumers favoring trust, authenticity, and meaningful experiences over purely digital transactions.

Read More → 

| Gift For You

Why Are Some Brands Authentic?

Key Takeaways to apply to your personal and professional brand

We analyze the top authentic brands - Patagonia, Ben & Jerry’s, Vans, Nike, and In-N-Out Burger- to uncover the secrets behind their success, and ways you can apply those to your brand.

| Check Out Past Reports

| Top Voices

What Does Authenticity Mean To You?

| From Our Partner

Fact-based news without bias awaits. Make 1440 your choice today.

Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.

This newsletter is an exclusive benefit to our Authenticity community.

Our weekly guide explores the meaning of Authenticity as it relates to our personal and professional lives and the brands we connect with, bringing you the latest insights, curated news, and guest authors.

Reply

or to participate.