🗨️ Being Authentic on Social Media Matters
When honesty & transparency prevail

👟 Nike
Founder Phil Knight's philosophy on the iconic brand

📖 Authenticity Roundup
Reading list for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

“It’s something so beautiful about being authentically yourself in a world in which we are paid to be somebody else.”

Yara Shahidi, actress & activist

In the day of age of social media, it seems everyone is now a "creator" or "influencer." The lines are becoming blurred on what's real, and the growing need to get more "likes" and "views" has gained importance. Yet the shift to being authentic is coming back. Creators are starting to showcase their "real" selves, and brands resonate with marketing messages. As the backlash of filters and misinformation grows, honesty and transparency are becoming more prevalent in posts we see.

This newsletter is an exclusive benefit to our Authenticity community members.

As always, share your thoughts or say hello at [email protected] 

| Nike

“Nike is a marketing-oriented company, and the product is our most important marketing tool.”

Phil Knight, Nike founder

"Shoe Dog" Phil Knight co-started one of the most iconic brands back in '64 with a straightforward mission; "Bring inspiration and innovation to every athlete in the world." If you have a body, you are an athlete. Over the years, they have expanded globally and seen on the world's top athletes.

Here is what our community thinks.

"Never waving from "just do it". Never wavering from core mission - unlocking the athlete in all of us. "

"Messaging is consistent with brand positioning. "

"It is consistently true to its founding principles in message and behavior""They stay true to their core identity. They don’t stray."

Read why NIKE ranks in the Top 5 on our Authenticity 500 Brand Index.

| Authenticity Roundup

This week's interesting reads from around the web.

1. Authenticity is vital to the human condition, but what is it?

According to Alice Sherwood, personal authenticity is about being true, not to external reality, but to your own, internal sense of self. (BusinessLive)

2. Deception vs authenticity: Why the metaverse will change marketing forever

The metaverse will fundamentally change the role of the user from an outsider peering in to an active participant having firsthand experiences. The rapidly approaching shift to immersive media will impact almost every industry, but few will be transformed as dramatically as marketing. (VentureBeat)

3. All Mental Health Roads Lead To A Common Destination: Be Your Authentic Self

It’s important to reflect on your sense of authenticity. Acting authentically (i.e., being true to yourself, standing up for what you believe in, and sticking to your core principles) can be a powerful antidote to self-alienation. (Forbes)

4. Shailene Woodley shares message about social media, authenticity: 'You can’t give it all away over the internet' (Yahoo)

5. The Importance Of Authenticity In A Digital World (Forbes)

| What Authenticity Mean?