Top Authentic Ads, In-N-Out Burger and more

🗨️ Authentic Brand Ads
Which ads resonate with you

🍔 In-N-Out Burger
Family-owned who hold to their values

📖 Authenticity Roundup
Interesting reads for you about Authenticity

| Authenticity Report

Welcome to our weekly newsletter as we bring you all the latest from the Authenticity community.

Each day we are bombarded with branded messages on TV, radio, billboards, social media, and other platforms. Each is trying to sell its wares or services and showcase what they have to offer to enrich our lives. Then some stick out and make a direct impact on our lives.

You may have seen Patagonia's "Don't Buy This Jacket" ad leading up to Black Friday / Holiday shopping years ago. At the time, many considered this a bit controversial. Why would a company discourage you from purchasing their product?

For companies like Patagonia, this ad was on brand as they stood behind their core values & beliefs. In this case, the need to address consumerism and its effects on the environment.

This advertisement, among many others, stands out as authentic in its messaging and imagery.

We want to hear from you what other ads you feel resonated as authentic.> Share with us and message us directly.

This newsletter is an exclusive benefit to our Authenticity community members.

As always, share your thoughts or say hello at [email protected] 

| In-N-Out Burger

"My grandparents set the bar high, and I only try to raise it, to maintain what we've started with: Not compromising the quality of product, service, or standards."

- CEO Lynsi Snyder

In-N-Out is a 3rd generation family business that delivers a simple menu enjoyed by a legion of loyal fans. They never waiver from their mission and always put employees & their customers first.

Here is what our community thinks.

"They don't show fear by reacting to what others do, chasing trends, they are true and committed to their employees and customers by providing excellence, consistency, and value - they have real core fans"

"They do not try to be everything to everyone, they are what they are. Consistent quality, value, and employee training are the best." 

Read why In-N-Out ranks in the Top 5 on our Authenticity 500 Brand Index.

| Authenticity Roundup

This week's interesting reads from around the web.

1. How Authentic Should You Be In The Workplace? (Forbes)

 2. Authenticity and freedom through beauty filters on social media  (MIT Tech Review)

3. How to Make Your Marketing Less Cringeworthy and More Authentic (Entrepreneur)

 4. Why Web3, When Used for Good, Can Supercharge Authenticity (Rolling Stone)

5. How authentic do we really want our leaders to be? (PR Week)

| What Does Authenticity Mean?