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Dove Pledges to 'Keep Beauty Real'
Welcome back, and a hello to our new readers.
Years ago, when developing the idea for Authenticity.co, I noticed a common thread among everyone we engaged with. Their deeply personal response to three fundamental questions. Each answer was unique yet echoed similar sentiments.
• What Does Authenticity Mean To You?
• What Makes You Authentic?
• What Brands Are Authentic And Why?
These pivotal questions have guided us in shaping the content you find here today, drawing from the wealth of responses we've received. We're committed to continuing this dialogue and sharing the valuable insights gathered through our weekly Authenticity Report and online platform.
** Have you answered these questions yet? If not, click here!
This Week’s Report
We cover a diverse range of topics, from the challenge of activist brands post-buyouts to Dove's commitment to authenticity in the age of AI. We also reflect on the concept of authenticity itself, share insights from actor Michael B. Jordan, discuss the impact of humility in leadership, and critically examine Black authenticity in media narratives.
• Authenticity 500 Industry Leaders
• Takeaways - Lessons You Can Use
• Authenticity Roundup
• Top Voices - Matt Gray
If you'd like to contribute to shaping and expanding our Authenticity platform, we'd love to have you on board! Email us directly at [email protected]. Let's build something meaningful together.
Read Time: 4.5 mins
| Tell Us
| Top Authentic Brands
We applaud this year's 🥇 Champions of Authenticity! The Authenticity 500 Index has unveiled the industry leaders who are truly walking the walk.
From sustainable superstars like Patagonia to innovative playmakers like Lego, these brands are making waves with their commitment to their core values. The index empowers you to celebrate these transparency champions and discover companies that resonate with your own beliefs.
👕 Apparel & Fashion: Patagonia
🚗 Automobile: BMW
📱 Consumer Electronics: Apple
🧸 Consumer Goods: LEGO
🎬 Entertainment: Disney
🍦 Food & Beverages: Ben & Jerry's
💼 Luxury Goods: Hermès
🏍️ Motorcycles: Harley-Davidson
💖 Non-Profit: charity: water
🍔 Restaurants: In-N-Out Burger
🛍️ Retail: REI Co-Op
⛰️ Sporting Goods: Patagonia
⚾ Sports Team: New York Yankees
🛒 Supermarkets: Trader Joe's
✈️ Travel: Southwest Airlines
| Takeaways: Lessons You Can Use
Each week, we deconstruct an authentic brand from the Authenticity 500 Index, revealing the secrets to their success. Then, we show you how to apply those lessons to your own company or personal brand.
Starting in May, our brand deep dives will be exclusive to premium subscribers. Don't miss out on these valuable insights - upgrade to premium today!
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Join our community discussions, engage in meaningful conversations, and connect with like-minded individuals who value authenticity.
| Authenticity Roundup
This week's curated reads from web
business
• The Challenge of Activist Brands After Buyouts
Ben & Jerry's, known for activism, is being sold by Unilever. This raises a question: can activist brands stay true to themselves after big buyouts? Other examples show such takeovers can hurt a brand's authenticity in the long run.
Read More → the conversation
marketing
• Dove Pledges to 'Keep Beauty Real' in the Age of AI
Dove's recent bold rejection of AI-generated beauty imagery in favor of authenticity resonates with consumers, promoting self-love and empowerment. However, the beauty industry's challenges, including digital media's impact on beauty standards and the need for sustainability, highlight the importance of brands prioritizing authenticity and diversity to thrive.
Read More → digiday
personal
• Let’s Try Not To Be Authentic
Forget the fixed "true self" chase! Embrace your ever-changing experiences. Craft a personal story that integrates your evolving journey, a more empowering way to understand yourself.
Read More → psychology today
entertainment
• Michael B. Jordan on Authenticity and Intuition
Actor Michael B. Jordan talks authenticity and intuition as he stresses honesty for deeper connections and staying true to yourself despite fame. His supportive family grounded him and shaped his values.
Read More → next big what
business
• The Impact Of Humility: How Authenticity & Selflessness Drive Leadership Success
Humble leaders, who value others' input and admit mistakes, create a trusting, innovative environment where employees feel empowered to excel. This boosts morale, engagement, and overall performance, leading to a successful organization.
Read More → forbes
film: American Fiction
entertainment
• What’s Lost in the Quest for Black Authenticity
Media loves Black stories filled with struggle, turning hardship into entertainment. This raises a question: are these portrayals truly authentic, or simply what sells? Critics argue these stereotypes limit Black voices and ignore the richness of Black experiences.
Read More → the walrus
| Check Out Past Reports
| Top Voices
Personal Brand = Organic Content + Reputation + Authenticity
— MATT GRAY (@matt_gray_)
6:08 PM • Apr 6, 2024
 | Authenticity 500 Index We analyze the top 5 authentic brands - Patagonia, Ben & Jerry’s, Vans, Nike, and In-N-Out Burger- to uncover the secrets behind their success. |
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Our weekly guide explores the meaning of Authenticity as it relates to our personal and professional lives and the brands we connect with, bringing you the latest insights, curated news, and guest authors.
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