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Every Sunday, one brand under the authenticity lens. Plus a curated roundup from across culture, and how we all show up as people.
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Authenticity 500 Index — Brand Recap
Which brands actually earn trust? Patagonia, Nike, Vans & more — ranked by our community.
Brands We've Put Under the Lens
WHAT YOU GET EVERY SUNDAY
01
The brand deep-dive
One brand or public figure under the authenticity lens. Real, or a very polished performance of it? We find out.
02
This week's curated reads
The most interesting authenticity stories from across culture — entertainment, fashion, tech, social media, and how we show up as people.
03
The Authenticity 500 Index
Community-powered brand rankings built from a decade of surveys. Not ad spend. Not PR. Real people, real votes.
04
A voice, not a brand
Written by Mark — an observer, not an expert. Ten years of asking the same three questions to everyone from founders to front-line workers.
WHY READERS STAY
600+
Active subscribers across
brands, agencies & individuals
10 yrs
Of research behind
every issue
500+
Brands ranked on the
Authenticity Index
“ Finally a newsletter that asks the real question — not just what a brand does, but whether they actually mean it.
Brand Strategist · Red Bull
“ I share this with my whole team. The deep-dives are the kind of analysis we’d pay a consultant for — and it shows up free on Sundays.
Director of Marketing · VF Corp
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Authenticity 500 Index — Brand Recap
Which brands actually earn trust? Patagonia, Nike, Vans & more — ranked by our community.